Britax adds two innovative child car seats to its specialist, full range offer

BRITAX KING II ATS – Giving parents peace of mind from the outset

The BRITAX KING II ATS seat is the latest member of the BRITAX KING family and offers active protection throughout the journey. The seat, which includes a patented tensioning system for a car’s 3-point seat belt, now features a brand new Active Tensioning System (ATS) which retracts any slack in the child seat’s 5-point safety harness and intelligently warns parents with a light and sound if the harness is undone or no longer at the correct tension. It works just like an adult seatbelt on the front seats of modern cars with the seat belt reminders which were first introduced in the late 1990s by Saab and Ford.

This Group 1 seat with its patented tensioning system ensures a simple, secure and tight installation of the seat in a wide range of cars.

The seat’s Active Tensioning System offers ultimate safety reassurance – with live feedback features for parents so families can travel with even greater confidence.


BRITAX ADVANSAFIX – Keep your little racer harnessed even longer

This new Group 1-2-3 combination seat features a 5-point safety harness that is suitable for children up to the weight of 25kg. It allows parents to keep their children in a 5-point safety harness beyond the usual 18kg, ensuring advanced protection for little ones as they continue to grow.

  • This Group 1-2-3 seat combines the advanced technology of ISOFIX+ for all group modes
  • The seat offers multiple recline positions in all groups and has been designed to allow adjustment  without disturbing the child’s sleep
  • The head rest extends up to a height of 150 cm and the softly padded, full side wings combine to provide a high level of side impact protection

This cleverly designed seat grows with the child and gives parents the freedom to choose one seat instead of two. 


Notes to Editors:

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About Britax

Britax is a global leader and innovator in child mobility dedicated to making family travel safer and easier throughout the journey of parenthood. Specialising in a complete range of premium car seats, strollers, baby carriers and accessories that meet modern family lifestyle needs, Britax’s mission is to inspire families to travel more freely, confident of safety, sure of style.

Britax was founded in Britain in 1938 focussing initially on safety developments such as adult seat belts.  In the 1960s they launched the company’s first child car seat. In 1978, it merged with established German car safety counterpart Römer. More recently, Britax acquired the hugely popular outdoor stroller brand BOB in 2011 and the BRIO pushchair and car safety business in 2013.

Now Britax maintains offices in 12 countries, operates in almost all countries globally and employs more than 1000 people. 


Britax Childcare

Britax Römer Kindersicherheit GmbH

Isabell Unseld
Interim Senior Communication Manager EMEA
0731 93 45 255